Another step in Michelle Obama’s campaign to fight childhood obesity is to urge the nation’s largest food companies to make their food products healthier by reducing fat, salt and sugar in their products. She is also requesting that these same companies reconsider directing their marketing of unhealthy foods to children.

At a meeting of the Grocery Manufacturers Association last week, Michelle Obama told the food industry “to not just tweak around the edges but entirely rethink the products you are offering, the information that you provide about these products, and how you market those products to our children,” she said.

The Grocery Manufacturers Association, which counts Kraft Foods Inc., Coca Cola Co. and General Mills Inc. among its members, invited her to speak at its science forum this week.  Attendees gave her a standing ovation.

Welcoming the first lady and helping implement her campaign against childhood obesity could have its advantages. The food industry is in a situation where their profits are expected to decrease in the coming year, due to a child nutrition bill that is moving through Congress that could potentially remove all junk food in schools.

Former President Bill Clinton, who in 2005 partnered with the American Heart Association for a similar campaign against childhood obesity, said he was thrilled that Michelle Obama had joined the cause. “She’ll get visibility for it that I can’t get. She’s a lot younger than I am. She’ll relate better to a lot of the kids in the schools. They’ll relate better to her. I think it’s a really great thing for her to do this.”

Last week, Clinton announced that he has been able to reduce beverage calories shipped to schools by 88%.   His effort was aimed at replacing full calorie soft drinks with reduced calorie, smaller portion beverages in school cafeterias and vending machines.

Since the science forum last week, Kraft Foods Inc. has announced that they are going to make positive changes and reduce fat, salt and sugar in their products.  Michelle Obama expects that other companies will announce changes to their products in the coming weeks.

http://news.yahoo.com/s/ap/us_michelle_obama_food_companies

Coca Cola and Pepsi Co joined former president Bill Clinton in announcing the results of an initiative they said had reduced the number of soft drink calories in American schools by 88%.

The announcement comes after Michelle Obama increased pressure on the companies by targeting them as one of the many causes of obesity in children.

One in five US children aged six to 19 are estimated to be obese, a condition that frequently leads to related health problems such as heart disease and diabetes.  Conditions that can follow obese children through adulthood.

Since soft drink companies are the biggest targets to preventing obesity in our children, their proactive approach by partnering with Bill Clinton may protect their future earnings as they are expecting a slide in profits as people continue to lead healthier lifestyles.

“It’s a brand new day in America’s schools when it comes to beverages,” said Susan Neely, the head of the American Beverage Association. “Our beverage companies have slashed calories in schools as full calorie soft drinks have been removed. The beverages available to students are now lower-calorie and are served in smaller portions.”

Under the Alliance for a Healthier Generation, a joint initiative of the American Heart Association and the Clinton Foundation, full calorie drinks were removed from shipments to school cafeterias and vending machines.  Low-fat milk, diet soft drinks, flavored waters and teas replaced the sugary drinks.

Coca Cola and Pepsi Co also spent millions of dollars in retrofitting vending machines and repackaging products.

“School is a unique environment where students make food and beverage choices with limited supervision,” said Clyde Yancy, president of the American Heart Association.

In addition to the Alliance for a Healthier Generation, there is an increasing urgency to impose a “fat tax” on soft drinks.  New York is in the forefront of the campaign, which the American Beverage Association vigorously opposes.

New York State Health Commissioner Richard Daines considers the “fat tax” as an opportunity to help our children. “The dramatic under pricing of sugar sweetened beverages, their widespread availability, and the ceaseless marketing of these products constitute a stumbling block to good health and are a clear and present danger to the future of our children,” Daines said.

SOURCE: http://health.yahoo.com/news/afp/ushealthobesitychildrendrinkschooltax_20100308220858.html

Adding urgency to Michelle Obama’s initiative to tackle childhood obesity is the release of two new studies published in the medical journal Health Affairs.  The studies indicate that American children are eating three snacks each day on top of three regular meals, a finding that could explain why the childhood obesity rate has risen to more than 16 percent since 2003.

Carmen Piernas and Barry Popkin of the University of North Carolina reported that children are snacking so often that they are “moving toward constant eating,” a habit that is putting our children’s health at risk for obesity related diseases.

Piernas and Popkin looked at 31,337 children aged 2 to 18 from four different federal surveys on food and eating.  ”Childhood snacking trends are moving toward three snacks per day, and more than 27 percent of children’s daily calories are coming from snacks. The largest increases have been in salty snacks and candy. Desserts and sweetened beverages remain the major sources of calories from snacks,” they wrote.

“Children have increased their caloric intake by 113 calories per day from 1977 to 2006,” they added. “This raises the question of whether the physiological basis for eating is becoming deregulated, as our children are moving toward constant eating.”

In a second study in the journal, Christina Bethell of the Oregon Health and Science University in Portland analyzed data from the 2007 National Survey of Children’s Health to find the rate of obesity for children 10 to 17 rose from 14.8 percent in 2003 to 16.4 percent in 2007.

Other studies have shown that obese children are more likely to stay obese as adults, and they develop chronic conditions at younger ages, burdening the healthcare system.

Michelle Obama told the School Nutrition Association that “Parents, educators and policymakers all hold responsibility for this childhood obesity epidemic.  Our kids didn’t do this to themselves.  From fast food, to vending machines packed with chips and candy, to a la carte lines, we tempt our kids with all kinds of unhealthy choices every day.  You see kids who are at higher risk of conditions like diabetes, and cancer, and heart disease, conditions that cost billions of dollars a year to treat.”

SOURCE:  http://news.yahoo.com/s/nm/20100302/hl_nm/us_obesity_children_usa

Recent government data found that twenty percent of black and hispanic children ages 2 to 19 are obese, while only fifteen percent of white children in that same age category struggle with obesity. 

These findings have led to numerous additional studies aimed towards finding out why obesity tends to affect minorities more than their Caucasian counterparts.

A new study published in the medical journal ‘Pediatrics’ helps explain the excessively high obesity rates in minority children.

The study questioned approximately 2,000 Boston area mothers and examined over a dozen factors that can increase a child’s chances of becoming obese.  Almost every factor was more common in black and Hispanic children than in white children.

The risk factors examined included: mothers smoking during pregnancy, unusually rapid weight gain in young infants, starting solid food before 4 months, mothers’ routinely pressuring young kids to eat more, children sleeping less than 12 hours daily between 6 months and 2 years, and allowing very young kids to have sugary drinks, fast food, and allowing children to have televisions in their rooms.  Family income is often a factor, but so are cultural customs and beliefs, the study authors said.

Again, minorities were at higher risk than whites for nearly every factor.

In addition, the study found that many of the factors related to obesity were more common in low income, less educated families, including whites.

There is good news.  Almost every risk factor for childhood obesity can be changed, but ongoing educational programs must be developed to spread the word.  In most cases, a child’s health lies in the hands of mothers who need to be informed and educated about living healthy lifestyles and passing that information to their children.

SOURCE:  http://news.yahoo.com/s/ap/20100301/ap_on_bi_ge/us_med_kids_and_obesity